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物业碳中和政府采购建筑广东中烟工业有限责任公司2026年品牌传播类营销项目—2026-2028年双喜品牌年轻消费群深度沟通整合营销项目调研公告
发布时间：2026-05-29内容详情
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或 拨打咨询热线：400-000-2365 | 项目名称 | 广东中烟工业有限责任公司2026年品牌传播类营销项目—2026-2028年双喜品牌年轻消费群深度沟通整合营销项目 | 项目编号 | CD-1780072566005 |
| 项目内容 | 广东中烟工业有限责任公司2026年品牌传播类营销项目— 2026-2028年双喜品牌年轻消费群深度沟通整合营销 | 调研品目 | 其他服务 |
| 开始时间 | 2026-05-29 17:00:00 | 结束时间 | 2026-06-05 17:00:00 |
| 序号 | 品目名称 | 数量 | 单位 | 品牌 | 型号 |
| 1 | 广东中烟工业有限责任公司2026年品牌传播类营销项目— 2026-2028年双喜品牌年轻消费群深度沟通整合营销 | 1 | 项 | | |
| 采购单位 | 广东中烟工业有限责任公司 | 联系人 | 何女士 |
| 联系电话 | 020-87651688-152 | 电子邮箱 | kfbaoming87651688@163.com |
| 项目需求 | | 一、项目概况</font></span></b><b><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></b></p><p class='MsoNormal' ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>本项目主要负责</font></span><span yes';font-family:宋体;mso-bidi-font-family:仿宋_GB2312;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>完成委托人</font><font face='宋体'>2026-2028年度依据年轻消费群体喜好在网络平台持续不断的进行内容策划及私域运营服务，具体包括有：在微信平台上运营非官方大V个人帐号、非官方内容运营订阅号，围绕这些线上平台的用户粉丝策划高质量图片内容素材及短视频内容素材，通过账号的运营，增加品牌与潜在客户沟通的频次和深度、提升品牌对客户的吸引力和了解程度、逐步扩大年轻忠诚粉丝的厚度。项目有效期预计自2026年11月1日起有效期</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>为</font><font face='宋体'>24个月。</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>项目金额约为</font><font face='宋体'>149万元。</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;mso-bidi-font-family:仿宋_GB2312;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>有意向参与本项目征询活动的供应商可按后附相关报名要求提供相应材料进行报名，关于本项目的采购具体需求会在后续的征询过程中进一步提供给报名单位。</font></span><span yes';font-family:宋体;mso-bidi-font-family:仿宋_GB2312;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><b ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-ansi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>二</font></span></b><b><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>、调研供应商资质要求</font></span></b><b><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></b></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>1、在中华人民共和国境内合法注册的法人或其他组织，营业执照有效；</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>2、具有丰富的行业内外视频制作、媒体宣传内容制作发布、私域运营经验，对双喜品牌有深入了解。</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><b ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-ansi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>
三、报名提交材料</font></span></b><b ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-ansi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></b></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>1、公司简介、联系人、联系方式（电话、邮箱）；</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>2、营业执照；</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>3、2023年至今具有的</font></span><span yes';font-family:宋体;mso-bidi-font-family:仿宋_GB2312;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>品牌视频及媒体内容制作运营</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>项目、线上活动运营项目、自媒体运营项目合同清单（如有，格式见附件</font><font face='宋体'>1），</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>项目类型</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>包括但不限于以下方面的内容：</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>3.1视频脚本及创意策划；</font></span><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>3.2平面视觉策划设计；</font></span><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>3.3视频平台/新媒体的官方或非官方账号（代）运营；</font></span><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>3.4目的是增粉的线上活动运营；</font></span><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>3.5产品或品牌宣传视频拍摄制作（官方/非官方）；</font></span><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>3.6不同调性和制作手法的产品或品牌植入视频拍摄制作。</font></span><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>4、能保证在行业内外线上和线下媒体进行传播的渠道平台清单（如：</font></span><span yes';font-family:宋体;line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>网站、视频平台、公众号、分享类平台、各类</font><font face='宋体'>APP等</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>）（如有，格式见附件</font><font face='宋体'>2）。</font></span><span yes';font-family:宋体;line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' ><b ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-ansi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>
四、参与申请方式</font></span></b><b ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-ansi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></b></p><p class='MsoNormal' ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>将以上信息及材料在</font><font face='宋体'>202</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>6</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>年</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>6</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>月</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>5</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>日</font><font face='宋体'>17:00前发送</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>至</font><font face='宋体'>kfbaoming87651688@163.com（
联系人：何女士；
联系电话：020-87651688-152）</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>，完</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>成本次报名。在收到报名材料后委托人会根据项目实际情况安排与报名单位进行沟通联系，委托人不保证会与所有报名征询活动的单位进行联系。</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' align='right' ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p> </o:p></span></p><p class='MsoNormal' align='right' ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>采联国际招标采购集团有限公司</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p class='MsoNormal' align='right' ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>广东中烟工业有限责任公司</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p><p><!--[if gte mso 9]><xml><w:LatentStyles DefLockedState='false' DefUnhideWhenUsed='true' DefSemiHidden='true' DefQFormat='false' DefPriority='99' LatentStyleCount='260' ><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Normal' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 7' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 8' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='heading 9' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='index 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='index 2' 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3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Bullet 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Bullet 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Bullet 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Bullet 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Number 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Number 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Number 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Number 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Title' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Closing' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Signature' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Default Paragraph Font' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text Indent' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Continue' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Continue 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Continue 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Continue 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Continue 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Message Header' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Subtitle' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Salutation' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Date' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text First Indent' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text First Indent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Note Heading' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text Indent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Body Text Indent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Block Text' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Hyperlink' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='FollowedHyperlink' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Strong' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Emphasis' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Document Map' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Plain Text' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='E-mail Signature' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Normal (Web)' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Acronym' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Address' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Cite' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Code' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Definition' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Keyboard' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Preformatted' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Sample' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Typewriter' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='HTML Variable' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Normal Table' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='annotation subject' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='No List' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='1 / a / i' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='1 / 1.1 / 1.1.1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Article / Section' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Simple 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Simple 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Simple 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Classic 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Classic 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Classic 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Classic 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Colorful 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Colorful 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Colorful 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Columns 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Columns 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Columns 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Columns 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Columns 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 7' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid 8' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 7' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table List 8' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table 3D effects 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table 3D effects 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table 3D effects 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Contemporary' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Elegant' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Professional' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Subtle 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Subtle 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Web 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Web 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Web 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Balloon Text' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Grid' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Table Theme' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Placeholder Text' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='No Spacing' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Shading' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light List' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Grid' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Dark List' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Shading' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful List' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Grid' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Shading Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light List Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Grid Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 1 Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 2 Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 1 Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='List Paragraph' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Quote' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Intense Quote' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 2 Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 1 Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 2 Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 3 Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Dark List Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Shading Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful List Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Grid Accent 1' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Shading Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light List Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Grid Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 1 Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 2 Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 1 Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 2 Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 1 Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 2 Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 3 Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Dark List Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Shading Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful List Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Grid Accent 2' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Shading Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light List Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Grid Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 1 Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 2 Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 1 Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 2 Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 1 Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 2 Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 3 Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Dark List Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Shading Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful List Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Grid Accent 3' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Shading Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light List Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Grid Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 1 Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 2 Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 1 Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 2 Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 1 Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 2 Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 3 Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Dark List Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Shading Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful List Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Grid Accent 4' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Shading Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light List Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Grid Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 1 Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 2 Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 1 Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 2 Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 1 Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 2 Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 3 Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Dark List Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Shading Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful List Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Grid Accent 5' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Shading Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light List Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Light Grid Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 1 Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Shading 2 Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 1 Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium List 2 Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 1 Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 2 Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Medium Grid 3 Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Dark List Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Shading Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful List Accent 6' ></w:LsdException><w:LsdException Locked='false' Priority='99' SemiHidden='false' Name='Colorful Grid Accent 6' ></w:LsdException></w:LatentStyles></xml><![endif]--></p><p class='MsoNormal' align='right' ><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'>202</span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>6</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>年</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>5</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>月</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><font face='宋体'>29日</font></span><span yes';font-family:宋体;mso-bidi-font-family:'Times New Roman';line-height:150%;mso-bidi-font-weight:bold;font-size:11.0000pt;mso-font-kerning:1.0000pt;'><o:p></o:p></span></p>'>广东中烟工业有限责任公司2026年品牌传播类营销项目—
2026-2028年双喜品牌年轻消费群深度沟通整合营销项目征询公告
采联国际招标采购集团有限公司（以下简称“代理机构”）受广东中烟工业有限责任公司（以下简称“委托人”）的委托，就2026年品牌传播类营销项目—2026-2028年双喜品牌年轻消费群深度沟通整合营销项目进行公开征询论证、市场调研及价格调研，现邀请有能力提供合格服务的各单位参与本项目的征询活动，相关事宜通知如下：
一、项目概况
本项目主要负责完成委托人2026-2028年度依据年轻消费群体喜好在网络平台持续不断的进行内容策划及私域运营服务，具体包括有：在微信平台上运营非官方大V个人帐号、非官方内容运营订阅号，围绕这些线上平台的用户粉丝策划高质量图片内容素材及短视频内容素材，通过账号的运营，增加品牌与潜在客户沟通的频次和深度、提升品牌对客户的吸引力和了解程度、逐步扩大年轻忠诚粉丝的厚度。项目有效期预计自2026年11月1日起有效期为24个月。项目金额约为149万元。
有意向参与本项目征询活动的供应商可按后附相关报名要求提供相应材料进行报名，关于本项目的采购具体需求会在后续的征询过程中进一步提供给报名单位。
二、调研供应商资质要求
1、在中华人民共和国境内合法注册的法人或其他组织，营业执照有效；
2、具有丰富的行业内外视频制作、媒体宣传内容制作发布、私域运营经验，对双喜品牌有深入了解。
三、报名提交材料
1、公司简介、联系人、联系方式（电话、邮箱）；
2、营业执照；
3、2023年至今具有的品牌视频及媒体内容制作运营项目、线上活动运营项目、自媒体运营项目合同清单（如有，格式见附件1），项目类型包括但不限于以下方面的内容：
3.1视频脚本及创意策划；
3.2平面视觉策划设计；
3.3视频平台/新媒体的官方或非官方账号（代）运营；
3.4目的是增粉的线上活动运营；
3.5产品或品牌宣传视频拍摄制作（官方/非官方）；
3.6不同调性和制作手法的产品或品牌植入视频拍摄制作。
4、能保证在行业内外线上和线下媒体进行传播的渠道平台清单（如：网站、视频平台、公众号、分享类平台、各类APP等）（如有，格式见附件2）。
四、参与申请方式
将以上信息及材料在2026年6月5日17:00前发送至kfbaoming87651688@163.com（
联系人：何女士；
联系电话：020-87651688-152），完成本次报名。在收到报名材料后委托人会根据项目实际情况安排与报名单位进行沟通联系，委托人不保证会与所有报名征询活动的单位进行联系。
采联国际招标采购集团有限公司
广东中烟工业有限责任公司
2026年5月29日
| 项目附件 | 附件1及附件2格式文件.docx |
广东中烟工业有限责任公司
2026年05月29日
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服务时间：08:30 ~ 21:00
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