华润江中药业股份有限公司2026年《天才厨人》特殊广告资源代理服务采购项目-需求明细变更公告变更公告

<div class="ewb-con-bd" id="lw_ft"><div style="width:595.3pt;margin-bottom:72.0pt;margin-top:72.0pt;margin-left:90.0pt;margin-right:90.0pt;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:16.0pt;font-weight:bold;color:#000000;white-space:pre-wrap;">2026年《天才厨人》特殊广告资源代理服务采购项目</span></p><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:16.0pt;font-weight:bold;color:#000000;white-space:pre-wrap;">变更公告</span></p><p style="text-align:right;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#000000;white-space:pre-wrap;">  编号：JZBGGG202605180002</span></p><p style="text-indent:24.0pt;text-align:left;white-space:pre-wrap;"></p><p style="text-indent:21.0pt;text-align:left;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">本公司于</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">发布的2026年《天才厨人》特殊广告资源代理服务采购项目公告（编号：JZCGOA202605180001），</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">现做出</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">如下变更：</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;"> </span></p><table style="width:100.0%;border-collapse:collapse;"><tr><td style="width:105.6pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">物品/项目名称</span></p></td><td style="width:105.55pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">变更属性</span></p></td><td style="width:105.6pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">变更</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">前</span></p></td><td style="width:98.05pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">变更</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">后</span><span id="_GoBack"></span></p></td></tr><tr><td style="width:105.6pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;">爱奇艺《天才厨人》广告发布代理服务、综艺投放后二传资源整合服务</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span></p></td><td style="width:105.55pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;">补充说明</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span></p></td><td style="width:105.6pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span></p></td><td style="width:98.05pt;border-top:0.5px solid #000000;border-bottom:0.5px solid #000000;border-left:0.5px solid #000000;border-right:0.5px solid #000000;"><p style="text-align:center;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;">供应商须针对《爱奇艺《天才厨人》整合资源报价表》报价表中整合传播板块,单独编制方案并提交报价明细附件(需加盖公章);方案需针对江中牌健胃消食片&amp;《天才厨人》节目的植入策划及外围整合传播,外围整合传播需覆盖抖音、小红书、微信视频号、微博平台,其余平台根据投标人方案自行策划。外围整合传播方案要求曝光量不得少于1.5亿次。应标人需合理预估传播效果,并详细提供各板块各媒体传播效果预估及CPM成本!!!!!!采购人有权针对预估效果提出质疑并要求应标人提供可佐证材料数据证明预估效果的科学性。报价须全额涵盖技术方案所含全部执行资源(尤其是涉及的艺人/达人费用!!!)、服务内容、服务人员、物料制作、配套支撑及所有隐含相关费用。</span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span><span style="font-family:'宋体';font-size:12.0pt;color:#262626;background-color:#ffffff;white-space:pre-wrap;"></span></p></td></tr></table><p style="text-indent:24.0pt;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;"> </span></p><p style="text-indent:24.0pt;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">除上述变更外，原公告其余内容仍有效。</span></p><p style="margin-left:241.5pt;text-indent:81.25pt;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;"> </span></p><p style="margin-left:241.5pt;text-indent:81.25pt;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;"> </span></p><p style="text-indent:300.0pt;text-align:right;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">华润江中药业股份有限公司</span></p><p style="margin-left:241.5pt;text-indent:81.25pt;text-align:right;white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;color:#262626;white-space:pre-wrap;">2026-05-18</span></p><p style="white-space:pre-wrap;"><span style="font-family:'宋体';font-size:12.0pt;white-space:pre-wrap;"> </span></p><p></p></div></div>